Marketing Your Services: You Must Be Careful

When one considers marketing healthcare services, compliance with the Anti-Kickback Statute is crucial, but the AKS and the regulations do not tell the whole story. One has to look to the OIG advisory opinions, the case law and OIG compliance guidance.

Why You Should Attend

If your organization, be it a hospital, physician practice, DME provider, or any other provider offering healthcare services or supplies, engages in marketing its product or services, care must be taken to ensure that the organization does not run afoul of the Anti-Kickback Statute.  This program will review not only the Statute itself, and the safe harbors, but will also critique the case law, OIG advisory opinions, and OIG compliance guidance to help you understand what you can and cannot do with engaging in healthcare marketing.

When you finish this program, you should have a good understanding of what you can and cannot do with regard to marketing activities.  The penalties for not conducting a marketing program correctly can be severe, including exclusion, civil monetary penalties and even criminal prosecution.

Areas Covered

• A brief review of the Anti-Kickback Statute, what it is and what is prohibited
• A brief review of the safe harbors that relate to marketing activities
• A review of the OIG advisory opinions as they relate to marketing
• A review of OIG compliance guidance as it relates to marketing
• An overview of case law relating to marketing activities
• Strategies that should be taken to preclude liability.

Who Will Benefit

• Hospital executives and managers
• Nursing home executives and managers
• Physicians, including dentists, podiatrists and chiropractors
• Physician practice managers
• DME provider executives and managers
• Home healthcare executives and managers
• Ancillary service provider executives and managers
• Other healthcare provider executives and managers.